left: Golden's CBS logo; top right: Airtistic; bottom right: Gentlemen's Writers Club |
With chapter 20 all about corporate identity and visual systems, we see William Golden's CBS logo. A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys the intended message of the group.
The two logos on the right side are two logos that I personally really liked. They are not only simple and versatile, they definitely convey their intended message.